Small companies Can Now Go Live on YouTube From their Desktops
If you want your business to broadcast go on YouTube, you can now live stream without additional encoders or software on your desktop using Chromium. YouTube announced the new feature on the Official YouTube Creator Blog.
YouTube Live Streaming in Easier Way
The live streaming has recently been simplified to simply a few of clicks, YouTube says. Before the brand new feature, streaming live content entailed going through complicated setups. Users would have to apply encoding software to capture the content using their device and send it to YouTube to be live streamed.
With live coverage, small businesses can use video to have interaction with their customers and deliver value-added services. If you are a restaurateur, plumber or piano educator, you can use live video to offer cooking food lessons, teach basic domestic plumbing or a particular music piece. And best of all, it has recently been simplified so anybody can use it.
By streamlining the process, YouTube is looking to obtain more creators to use the live coverage feature, which is now an expanding trend among users and other platforms. Facebook Live, Twitter’s Periscope and Twitch all provide the same capability.
YouTube tested the feature with creators, who were utilizing it for beauty tutorials, fan improvements and product reviews before rendering it available to all users.
As of now, you can only use the new service on Chrome, but Vadim Lavrusik, Live Video Product Director for YouTube, said in the recent YouTube article, other browsers will soon be included. The functions will also extend to mobile phones. Lavrusik says you will be able to get started on a live stream directly from the camera iPhone app in select devices in the coming a few months, including some from Asus, LG, Motorola, Nokia and Samsung. But Lavrusik procedes say the company’s goal is to make the feature available on more devices using its new YouTube Mobile Live profound link throughout the 12 months.