Mistakes to Avoid When Designing an Online Store

designing an online store

Designing an online store or an ecommerce website could seem like a rather straightforward process. It’s really not. While you can relatively easily and cheaply create an online store, it doesn’t necessarily mean you will be able to sell successfully. It’s usually due to making the following mistakes during the design process. Read ahead to learn about potential mistakes you can make and ways to avoid them:

Not Choosing the Right CMS

The content management system, or the CMS, is the program you use to design your website, like WordPress. The problem is, most amateur online store designers don’t know how to choose the right CMS for their purposes. WordPress is easy to use and has the convenient WooCommerce plugin for ecommerce sites. However, it’s not the only one available out there. CMSs like Magento are better suited for designing online stores that you hope to grow. Shopify and Drupal are also great choices. So, spend some time researching to make sure you choose the right CMS for your website.

Unwillingness to Invest

If you are serious about growing your ecommerce venture, then you must be willing to invest in its site design. Unless you have extensive experience in web design of any kind, you will definitely have to depend on professional site developers for your online store. It will ensure that your site looks professional and trustworthy, and not like something an amateur put together. Costs will vary depending on the firm you hire and the CMS you use. However, hiring local developers in your area may cut costs. For example, if you live in Brisbane, hire Magento Brisbane developers to get the best price.

Prioritising Design over Security

Yes, the design aspect is huge when it comes to building your online store. However, do not give priority to the aesthetic aspects and ignore security aspects, as many digital entrepreneurs tend to do. You must give both equal importance. Security is rather important; if you get hacked once, then your venture is done. You will have to start again all over. Consumers are ever more vigilant regarding cybercrime these days. Therefore, make sure you design the site to be as secure as possible.

Not Paying Attention to CRO

Conversion rate optimisation (CRO) is what you do to increase the chance of a visitor becoming an actual paying customer. Your site’s success will be determined by the conversion rate, not the traffic numbers that the site attracts. CRO can be done during the designing process. Rather, it must be done during the design process. CRO will involve making the layout visually appealing, easy to scroll, and more important, easy to navigate to the desired product and make a payment. From the get-go, pay attention to CRO to make your website viable for selling products.

Ignoring Page Speed Requirements

During the design process, do not overload your site with various components like plugins. While certain plugins may be useful for things like collecting data, get rid of plugins that you can live without. Additional components like plugins add bulk to the site, which makes it slow down. No one buys from a slow online store. Keep the overall layout minimalist to avoid a slow loading website.

Next time you are building an ecommerce website or are editing one, avoid the above mistakes.

Starting an E-Commerce Business – What You Need to Know

e-commerce business approach

If you are planning to start an e-commerce business, you are stepping into a highly competitive and lucrative business industry. Since everything is technologized these days, making money online has becoming incredibly easy. However, it is important for you to understand that starting an online business is not an easy task. If you want your business to be recognized and become successful, here are somethings that you need to take into consideration.

The Area

When it comes to online businesses, there are plenty of sectors that you can get into. You need to pick a sector which will enable you to make good money. Currently some of the famous e-commerce platforms are those that sell clothes, books and tech gadgets. Depending on your budget, you need to choose a sector that you can work with. You need to think about the target market too. If you are only going to serve people within your city, think about what kind of products they are most likely to purchase online. This kind of research needs to be done beforehand.

The Budget

Even though maintaining an online business does not cost you much money, starting an e-commerce platform requires a lot of cash. If you wish to ensure that your business platform is an efficient and attractive one, you need to have a good budget. Do not spend your money on unnecessary things. You need to save some cash for marketing and promotional activities too. Think about how much you can afford to invest on this business. Once you have a budget, stick to it. Do not go overboard.

The Website

When starting an e-commerce business, this must be your biggest concern. Your business entirely depends on how efficient and attractive your business is. So, when building your business website, you need to look for methods to increase its functionality. For example, using e-commerce platforms such as Magento will be a good decision, since it is one of the best e-commerce scripts in the current market. Using platforms such as this will make it easier for your customers to navigate around the website. This will easily make your website a famous and profitable one.

The Team

One of the best things about starting an online business is that you do not need a large team to operate it. You can get the work done with a limited number of employees. However, even if you have a small number of workers, it is important to ensure that they are talented and experienced. Make sure that they can handle the work without any issue. The employees must not only be knowledgeable about the industry, but they should be passionate about it too. If not, they will not feel motivated enough to do their work.

Apart from these four factors, there are plenty of other factors which you need to consider. This is why it is important for you to do your research well ahead. This way, you are less likely to make rookie errors. This will enable you to ensure that your business will be a successful one.

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